The Newsroom Blog Selected as Winner of Prestigious Web Award

Profiles of Mormons on the website


The Church of Jesus Christ of Latter-day Saints’ website was selected as one of Interactive Media Awards (IMA) “Top Ten Websites of the Year” this week. Award judges considered more than 4,000 entries from 53 countries and all 50 U.S. states. According the IMA, 36 nominees represent the sites with the highest-scoring evaluations from among the Best in Class winners. From those 36, IMA judges select the top ten and the winners are determined by popular vote. Other winners included Disney and Zappos.

The website, first launched in 2001, was overhauled in 2010 to make individual Church members the focus. Rather than just being a resource to help others learn what Mormons believe, the site now introduces interested visitors to thousands of Mormons who share what they believe and how their faith impacts their lives. has as many as one million unique visitors per month (for more information on the profiles on, see the news releasefrom July 2010).

The Church just announced this week an effort in New York City to promote the website. That effort is a continuation of a campaign that began in 2010.

"I'm a Mormon" ad is displayed on video billboard in Times Square, New York City

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About: This blog is managed and written by staff of the Public Affairs Department of The Church of Jesus Christ of Latter-day Saints to provide journalists, bloggers, and the public with additional context and information regarding public issues involving the Church. For official news releases and statements from the Church, please also visit the home page.

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