The Mormon Tabernacle Choir now has an app for Apple mobile devices. People can listen to the choir’s music 24/7; purchase choir Blu-rays, digital music albums, books and DVDs; watch videos; access a performance calendar; and read the choir blog.
“We are making the choir’s music available to a younger and more international audience by taking it to them in a digital format,” says choir manager Scott Barrick. “Our mission is to make inspirational music available across generational and cultural boundaries because we know it has the power to uplift and bring joy and peace.”
The new app is the culmination of the choir’s venture into the world of digital media that began with the launch of its YouTube channel in 2012. The choir’s YouTube channel now has over 20 million views and continues to grow, as does its Facebook page, which, outside of the United States, is most popular in Brazil, Mexico, Peru, Chile, Guatemala, New Zealand, the Philippines, Canada and Australia.
An Android version of the app will be ready in the spring.