News Story

Church Embraces Increased Media Attention

Elder M. Russell Ballard, a senior leader of The Church of Jesus Christ of Latter-day Saints, told the Brigham Young University Management Society in Washington, D.C., Saturday that the Church has embraced the increased media attention brought about by the recent political campaigns.

Elder Ballard said the Church must not be reluctant to participate in public discussion, noting that where appropriate the Church will engage with traditional and new media. He then issued a challenge to Church members to be active participants instead of silent observers during this period of unusual attention and debate.

Calling for people of goodwill to unite, Elder Ballard said: “We should be active in our communities. We should join groups where we can exert a positive influence. We should embrace those who have similar values and try to better understand those who don’t.”

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