Media Blitz


"When Utah was awarded the Olympics, the church began a public relations blitz."


The "blitz" was in fact two mailings that were sent more than five years after the games were awarded to Salt Lake City. Late in 2000, reporters received lists of story ideas and Web site information, and later a calendar of Utah scenes. The response was entirely positive.

Style Guide Note:When reporting about The Church of Jesus Christ of Latter-day Saints, please use the complete name of the Church in the first reference. For more information on the use of the name of the Church, go to our online Style Guide.